Crafting digital
experiences that
feel effortless.
I'm Madhavika Reddy— product designer & frontend developer turning complex problems into elegant, user-first interfaces. From healthcare to fintech, I design systems people trust.
Bridging design & development
I'm a product designer and frontend developer who thrives at the intersection of aesthetics and engineering.
I'm Madhavika Reddy — a product designer and frontend developer with hands-on experience building real-world SaaS products in the fintech space. I've contributed to design systems, feature development, and user experience improvements that serve real users at scale.
Currently, I work as a UI/UX Developer and Product Designer at a startup, where I've built a custom CRM from the ground up, implemented senior-level WordPress automations, and worked with Shopify to deliver production-ready e-commerce solutions.
I design logos, landing pages, mobile apps, web applications, and complete SaaS products — from concept through pixel-perfect implementation. My workflow combines Figma, UIzard, and UXPilot for design with React, TypeScript, and Tailwind in Windsurf for development — supercharged by Claude, ChatGPT, and Bolt.
Design-Led Thinking
I approach every project with a design-first mindset — research, wireframes, and high-fidelity prototypes in Figma before a single line of code.
Code That Ships
I don't just design — I build. Windsurf is my IDE of choice, and React, TypeScript, and Tailwind CSS are my daily tools for turning designs into production-ready interfaces.
AI-Augmented Workflow
I leverage Claude, ChatGPT, and Bolt for AI-assisted development, and UIzard and UXPilot for rapid design exploration — staying ahead of the modern workflow curve.
Where I've made impact
Real-world product experience across design and engineering — not just coursework.
UI/UX Developer & Product Designer
Startup (Current)
- Built a custom personal CRM for the company from scratch — end-to-end design and development
- Created senior-level WordPress automations, streamlining business workflows
- Designed and developed Shopify e-commerce solutions for production environments
- Owned the full product design lifecycle — from research through high-fidelity prototyping
- Implemented responsive, accessible frontends using modern web technologies
Product Designer / Frontend Developer
Fintech SaaS Product
- Contributed to real-world SaaS product features used by actual customers
- Collaborated with cross-functional teams on design and frontend development
- Focused on usability, scalability, and delightful user experiences
- Worked within production design systems and component libraries
- Applied user research insights to improve conversion flows and reduce friction
Selected work
Case studies from real-world projects — designed with intention, built with precision.
Dr. Sola Health
Designed and developed a professional website for a renowned cardiologist and former Cleveland Clinic faculty member. The site establishes trust, communicates expertise, and delivers a seamless patient-friendly experience.
IRCTC Redesign
A complete UX overhaul of India's largest railway booking platform. Reimagined the mobile experience to be modern, intuitive, and clutter-free — transforming a notoriously complex system into something people actually enjoy using.
CareCircle
Designed and developed a healthcare-focused application prioritizing usability and accessibility. The app enables seamless health management with a clean, compassionate interface.
Brand Identity Showcase
A comprehensive brand identity project showcasing logo design, typography systems, color palettes, and visual identity guidelines. Demonstrates end-to-end branding capability from concept to final deliverable.
AI UX Copilot
An intelligent AI-powered design assistant that streamlines the UX design workflow. Leverages artificial intelligence to generate design suggestions, automate repetitive tasks, and enhance the creative process for designers.
What I Can Help With
From brand foundations to polished product experiences — shaped with craft and velocity.
Brand Identity & Logo Design
Crafting memorable visual identities that resonate with your audience.
Website & Landing Page UI/UX
Designing intuitive, engaging, and conversion-focused digital experiences.
Wireframing & Information Architecture
Structuring ideas into clear, user-friendly flows.
Interactive Prototyping
Bringing concepts to life with realistic, testable prototypes.
Mobile App UI/UX Design
Creating seamless and visually appealing app experiences.
AI-Assisted Development
Accelerating design and development with cutting-edge AI tools.
Tools of the trade
A versatile toolkit spanning design, development, and modern platforms.
Design
Development
Tools & Platforms
How I work
A structured yet flexible approach — from understanding the problem to shipping the solution.
Research
Understand users, business goals, and constraints through interviews, audits, and competitive analysis.
Design
Wireframes and high-fidelity mockups in Figma — iterating on layout, hierarchy, and visual language.
Prototype
Interactive prototypes to validate flows, test assumptions, and gather feedback before code.
Build
Clean, performant frontend code with React, TypeScript, and Tailwind — pixel-perfect implementation.
Iterate
Measure, learn, and refine. Ship fast, gather data, and continuously improve the experience.
Let's create something
remarkable together.
I'm always open to discussing new projects, design challenges, or opportunities to collaborate on something meaningful.